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Knowledge Base

Findabl Guides

Everything you need to understand Generative Engine Optimization, AI citation intelligence, and how Findabl helps you show up in AI answers.

Foundations

Core concepts — what GEO is, how Findabl measures it, and how to read your scores.

6 min

What is Generative Engine Optimization (GEO)?

GEO is the practice of getting AI engines like ChatGPT, Perplexity, Claude, and Gemini to cite your brand when users ask them questions. Here is what it means and why it matters.

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8 min

How Findabl measures AI citations

The methodology behind every citation scan: unbranded query generation, multi-engine monitoring, and how we separate what AI cites from what your brand says about itself.

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5 min

Understanding the GEO Score

How Findabl calculates the GEO Score: a blend of 70% citation rate and 30% site readiness, designed to give you one honest number without hiding the inputs.

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4 min

Why we only use unbranded queries

If you only show up in AI responses when the prompt already names you, you are not really being cited — you are being echoed. Here is why Findabl never injects your brand into tracked prompts.

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5 min

Understanding Citation Variance

Why AI engines like ChatGPT, Perplexity, Claude, and Gemini produce different citations between runs — and how Findabl separates signal from noise.

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6 min

GEO vs SEO: how they differ and how to run both

SEO optimizes for rankings in a list of blue links. GEO optimizes for being the single source an AI engine picks. Same goal (visibility), different mechanics.

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5 min

Are the queries you test real questions people actually ask AI?

How Findabl validates that every citation query reflects real user demand — not LLM-hallucinated phrases that nobody actually types.

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Strategy

How to earn citations and improve your citation rate over time.

Product

How specific Findabl features work — gap analysis, publisher index, and more.

Troubleshooting

Diagnosing issues when you are not being cited, or when metrics look off.

Ready to see your citation rate?

Run a free citation scan and see how ChatGPT, Perplexity, Claude, and Gemini answer unbranded questions about your category.

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